Do you know 70% of restaurant diners are creatures of habit and will only order the same food listed in familiar food categories? So, if restaurant owners think unique and exotic cuisines are the vital ingredients that trick customers to order more, then you are wrong. Because, then how will you lure your diners to eat those exotic dishes?
Well, the answer to it is a simple restaurant element that we all consider unimportant – “The Restaurant Menu Design”.
In fact a creatively crafted menu card can actually stand out as the merge between a mind reader and seller that entices your diners to browse through more options before food ordering.
Go through our choice of unique menu card ideas and learn how you can trick your diners through psychology in this post. But before that understand why a highly distinguished and creative menu card is recommended for your restaurant.
A Creative Restaurant Menu Design is a Great Brand Marketer
It creates the very first impression of your dishes served, not the restaurant, mind you. The more unique your menu design is the higher would be your chances to strike the right chord with your clients. Restaurateurs usually spend the least in their menu card creation, without realising its efficiency in brand marketing and promotion.
- It Talks About Your Brand –Of course, the look, the site, the ambience creates the connecting impression but a menu is the ultimate communication tool that influences people psychology and buying preferences. Even a simplified menu can build a long lasting impression on diners and help them desire from you more. Research says that customers are usually attracted with high quality visual representation, be it a menu, a product or even a showroom pamphlet.
- It Provides Diners Exactly What They Look For – Many restaurants limit food options for each category, mostly to single digits to make you diners feel like they are in control. This is also done to not burden diners with too many choices that they end up resorting to something familiar in the chaos. Like this, there are many tricks that go in a Creative Restaurant Menu Design making including color palette, font type and size, position of signature dish, the key ingredients, and other USPs of the restaurant. Infographics play a huge part in the creation.
Now that you know why it is important, we have sought after best restaurant menu design ideas for your imagination.
Don’t miss our section on how you can go about designing your menu card using psychology as a tool.
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Best Restaurant Menu Design Ideas
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The Psychology Behind Restaurant Menu Design Ideas
Psychology is an element that can push even an introvert order something that he isn’t familiar with. If it sounds very complex then don’t worry. We have explained the different aspects of menu design that you can include in your Restaurant Menu Design Ideas to lure your customers psychologically.
Colours could be your ally in affecting what diners order. Red to encourage buyers order meals that have high profit margins. While yellow is used to catch diner’s attention, orange increases appetite and green denotes fresh food. If you are planning to design a out-of-the-box menu then our 41+ Everyday Food Photography Prop Ideas Will Inspire You.
Follow the Golden Triangle
It represents a study that states that diners usually browse the middle section, followed by top right and top left corners of a menu card. Placing the high profit earning dishes in the middle will boost profit greatly.
The Price Trick
Placing slightly expensive dishes on top, followed by the inexpensive ones may give diners the impression that they have got a bargain and cheers them to spend more.
The Subconscious Mind
Most often we order from the first two or the bottom two items in each section, subconsciously. So listing the highest grossing dishes there may prove to be a good idea.
Removing the currency sign from the list or attributing to unique meal prices ($107.4) shall encourage diners to spend 30% more while dining out.
Feed the Imagination with Nostalgia and Fascination
Instead of stating “world’s best pasta”, inclusion of fascinating adjectives like “sun dried”, “slightly infused”, “line caught” will feed imagination. Nostalgic phrases like “Grandpa’s crusty apple pie” can get diner’s taste buds tickling.
List The Wine
Wines in Restaurant Menu Design should be listed in a poetic or through a refined vocabulary. It is a vintage addiction and could be great marketing tactic. By the way also know What Will Happen if you Drink Red Wine Every Day?
Positioning the Space
People usually choose a dish that has been spaced out from the hustle bustle of other crammed up categories. List high profit earning dishes in such spaces.
Headings that Tickles the Palette
The title of each category such as “from the palette of great Italian chef” or “hand-picked berries for the dessert” will communicate with your diners faster than a straight out of the traditional menu card title or heading.
Do let us know in comments, what triggers you as a diner to choose a special item off the menu.